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Rooted Bites
Mana Tech is an industry-leading, cybersecurity consultancy with over 20 years of innovation, serving half of Fortune 50 clients, and the foremost provider of FedRAMP compliance assessments and penetration testing services in the United States.
Following a recent rebranding by parent company, Coalfire Systems, Coalfire Federal was tasked with bringing its website into visual alignment. The project would also include transitioning to a new CMS for platform consistency, and the opportunity to visually reimagine the site into one that was more service-centric and focused on lead generation.
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- Website Design
- Craft CMS Development
- SEO Migration Program
A Shift to a Service-Centric User Experience
Our redesign focused on creating a more service-led website to better feature Coalfire Federal’s expertise in CMMC compliance and cybersecurity solutions. The new design–based on the recent rebranding by their parent company–allowed us to modernize the visual experience with well-defined user paths and direct calls to action. The project within the project was preserving the company’s hard-earned SEO value.
Connecting the Brands
We integrated parent company’s new B2B brand visuals, opening them up to reflect the B2G market, while maintaining alignment and creating an experience better tailored to federal audiences.
Streamlined User Journeys
By focusing on message clarity and opening up the visual design, we created clearer user paths to simplify visitor engagement and improve conversions.
SEO Preservation and Growth
A comprehensive SEO migration plan was implemented to ensure no SEO value was lost during the relaunch.
And content-heavy pages were transformed into scalable, resource-rich templates that support main product pages while remaining user-friendly and search-optimized.
Results
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